In an era where handshakes have been replaced by Zoom waves and business cards by LinkedIn requests, virtual networking is no longer just a backup — it’s the new normal. Whether you’re attending a digital conference, joining an online meetup, or sliding into a professional’s DMs, the art of making meaningful connections online is both essential and evolving.
But let’s face it: virtual networking can feel awkward, impersonal, and transactional — unless you approach it with intention. Here’s how to make your online conversations count.
1. Lead with Curiosity, Not Your Pitch
The biggest mistake in virtual networking? Treating people like leads, not humans.
Before you talk about your work or ask for a favor, take a moment to connect. Start with:
- A genuine compliment
- A question about their recent project
- A shared interest based on their profile
- “I noticed your work in X — really impressive. What inspired you to get into that?”
Curiosity builds rapport faster than a canned elevator pitch ever could.
2. Be Clear and Concise in Your Outreach
People’s attention spans are even shorter online. Whether you’re sending a DM or speaking in a breakout room:
- Introduce yourself briefly
- Share why you’re reaching out
- Ask one specific question or propose a simple action
Avoid vague intros like “Let’s connect sometime.” Instead try:
“I’d love to hear more about your path into UX — would you be open to a 15-minute call next week?”
3. Use Video (When Possible) to Build Trust
While chats and emails work, face-to-face (even through a screen) builds trust faster.
If you’re invited to a virtual networking session, turn your camera on if you’re comfortable. Use body language — eye contact, nodding, open posture — to show engagement.
People remember faces more than usernames.
4. Prepare Talking Points — and Questions
Going into a virtual event? Treat it like a real conversation:
- Have 2–3 things you’d love to share
- Prepare 2–3 thoughtful questions to ask others
- Avoid scripted pitches — aim for adaptable, natural language
- Being prepared keeps things fluid and shows you value people’s time.
5. Follow Up With Context
After the call or chat, follow up quickly — within 24–48 hours — with a message that:
- Mentions where you met
- Recaps a highlight from the conversation
- Offers something small: a link, intro, or idea
Example:
“Really enjoyed your take on remote leadership during the webinar — would love to stay in touch!”
Relationships grow in the follow-up — not the first hello.
6. Focus on Relationship, Not ROI
Virtual networking works best when you play the long game. Don’t keep score. Some conversations turn into collaborations, others into inspiration, and some into friendships.
Approach every interaction as a chance to learn, not just to “get.”
Great virtual networking isn’t about collecting contacts — it’s about creating connection. Be human. Be curious. Be generous. When you focus on value and authenticity, your conversations won’t just be remembered — they’ll matter.
Because even across screens, people can tell when you’re genuinely interested. And that’s what makes all the difference.
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